Visit Britain Tourism Campaign Report 2018
Visit Britain campaign was launched in India, Indonesia and Middle East inspiring them with amazing experiences on offer across Great Britain.
Visit Britain campaign was launched in India, Indonesia and Middle East countries along with Wego in 2017 / 2018 aiming to encourage people to take holidays at home by inspiring them with stunning images of the amazing experiences on offer across Great Britain. It is showcasing amazing moments and experiences across GB through online & offline marketing activities and also encouraging people to upload images of their own memorable moments using the hashtag #OMGB . The campaign has been developed based on a global research into people’s motivations, passions and inspiration for travel including adventure, fun, relaxation, discovery, culture, food and drink and unexpected.