Starlife Insurance Rebranding

In 2018, Relife acquired by Sinar Mas Group and start changing their brand from Relife into Starlife.

UPHOLDING BUSINESS GROWTH AND EXCELLENCE IN TODAY'S COMPETITIVE MARKET, RECAPITAL AS THE LEADING INVESTMENT GROUP IN INDONESIA CELEBRATES THE BIRTH OF A NEWLY ACQUIRED INSURANCE BRAND.

Shortened from Recapital Life, ReLife is created to harness Recapital’s reputable stance in the financial industry and offer the market a highly personalized insurance products and services under “Your Life, Your Way” brandline. In 2018, Relife acquired by Sinar Mas Group and start changing their brand from Relife into Starlife.

Design approach:


1. Brand workshop (research and strategy)

2. Logo exploration and concept​​​​​​​

3. Production of brand guide

4. Final delivery​


Brand Workshop
Moodboards
Brand Identity
Other projects: